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CRM for Real Estate Agents

Your book in a spreadsheet.

Your book in GridCRM.

Click any pill, cell, or row to try it.

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GridCRM
HB
Views
Auto-saving
#
1
DAVID CHEN
David Chen
1David
5 Strong
DAVID CHEN Household searchSearching
wants 3 br 2 bath in a new-ish building, gym in building would be great, downtown bklyn or dumbo. no budget given yet, kept dodging the question. follow up.6:31 AM
Buy
$2.45M
3
Downtown Brooklyn, Dumbo
Searching
Aug 1
2
Marcus Wilson
Marcus Wilson
1Marcus
5 Strong
Marcus Wilson buy searchOffer In
Second viewing at 24-18 31st. Loved the layout; submitting offer this week.1d ago
Buy
$2.35M
4
LIC / Astoria
Offer In
Jul 15
3
The Rivera Family
Carmen Rivera
2Carmen +1
5 Strong
The Rivera Family buy searchSearching
Tightening the budget. Mortgage approval is firm at $850K.4d ago
Buy
$825k
3
Park Slope
Searching
Sep 1
4
Amelia Brooks
Amelia Brooks
1Amelia
6 Strong
Amelia Brooks rent searchSearching
Sent her the 301 W 94th deck. Asked about lease timing.2d ago
Rent
$4,200/mo
2
Upper West Side
Searching
Jun 1
5
Priya and Samir Patel
Priya Patel
2Priya +1
5 Strong
Priya and Samir Patel buy searchSearching
Discovery call. They are open to Prospect Heights if Carroll Gardens is tight.6d ago
Buy
$1.45M
3
Carroll Gardens
Searching
Oct 1
6
Hannah and Brian Cohen
Hannah Cohen
2Hannah +1
Hannah and Brian Cohen buy searchClosed Won
Closed at $980K. Sent a thank-you and a referral request.5w ago
Buy
$980k
3
Park Slope
Closed Won
7
Olivia Grant
Olivia Grant
1Olivia
Olivia Grant buy searchPaused
Paused search until fall. Kid's school year considerations.2mo ago
Buy
$1.10M
2
Prospect Heights
Paused
8
Northstar Studio
Anna Reyes
1Anna
1 Possible
Northstar Studio lease searchSearching
Sent comparable offices. They want 3,000+ sqft and freight.1w ago
Commercial Lease
$7,500/mo
Bushwick or LIC
Searching
Aug 15
9
Jordan Lee
Jordan Lee
1Jordan
6 Strong
Jordan Lee buy searchNew
Walked into open house Saturday. Asked for more in Prospect Heights.1d ago
Buy
$1.15M
2
Prospect Heights
New
Dec 1
10
Nicole and Minh Tran
Nicole Tran
2Nicole +1
Nicole and Minh Tran buy searchClosed Lost
Went with another broker. Open to staying in touch.8w ago
Buy
$1.23M
2
Carroll Gardens
Closed Lost
10 clients
A
C
D
E
H
1
Client
Looking
$
Stage
Notes
2
The Chens
buy
1.7m-2m
showing
GREAT family REAL BUYERS / pre-approved
3
MARCUS WILSON
BUY
2-2.5
OFFER IN!!!
submitted yesterday — followup w/ owner!!
4
rivera fam
buy
<900k
looking
nightmare clients lol but earnest
5
Amelia Brooks
rent
4200/mo
interested?
saw 301 W 94 — too small. Send her more
6
PRIYA + SAMIR
buy
1.5
discovery
referred by Hannah & Brian!!
7
Cohens - closed!!
buy
980k
DONE
closed Aug? Sept? — ask ellen
8
Bob's wife — call her
saw a streeteasy listing thurs 4pm
9
412 EIGHTH STREET
$2.85M
wait this should be on listings tab
10
ollie grant - pause
paused
kid stuff, picking up fall '26
11
NEW LEAD????
from sat open house — get name
12
Northstar Studio (anna)
comm lease
7500/mo
active
needs ~3k sqft, freight elev, ground floor
13
NICOLE+MINH (lost)
buy
1.2m
lost
went w/ other broker. reconnect spring '27
Buyer book
Listings 2026
MARK CALL THESE
+

Your clients, your listings, and the matches between them — in one grid that already feels like the spreadsheet you keep open all day.

Start your 14-day trial

No credit card required. Cancel anytime.

GridCRM for every kind of team

Looking for a regular CRM?

Start with the flexible GridCRM workspace—without real-estate fields, listings, or agent workflows.

Start with General CRM
Smart Importer

Import the mess. Keep the signal.

GridCRM reads messy spreadsheets, maps sheets and records, and prepares a clean, structured import—automatically.

Bring in your workbook
Upload
Analyzing
3
Review
4
Importing
5
Results
Sheet: Buyer Leads⚠️ Merged Cells
CLIENTPHONELOOKINGBUDGET
Row 2: "The Chens"
Row 3: "MARCUS WILSON"
Row 4: "rivera fam"
Sheet: Listings⚠️ Mismatched
ADDRESSPRICEBEDBATH
Row 2: "55 Water St #PH, Dumbo"
Row 3: "18 Schermerhorn Street"
Row 4: "730 Caton Ave"
Sheet: Notes⚠️ Freehand
CLIENTNOTESBUDGETWHERE
Row 2: "Amelia Brooks: saw 301 W 94"
Row 3: "PRIYA + SAMIR: Hannah referral"
Row 4: "Cohens: closed Aug/Sept"
LISTING55 Water St #PHFor Sale · $2.45M · 4BR
BUYER INTERESTLIC / AstoriaBuy · $2.35M · 4BR
HOUSEHOLDThe Rivera FamilyCarmen & Luis Rivera
CONTACTDavid Chendavid.chen@example.com
Real Estate Spreadsheet (2).xlsx·2,133 rows·12 sheets detected
Swipe horizontally to view mapping

Auto-map sheets

We detect what each sheet is and match fields automatically.

Resolve entities

People, households, listings, and more—linked for you.

Review before import

See everything that'll be created. Approve with confidence.

GridCRM in your pocket

The real estate desk that leaves the desk.

Walk into a showing with the client brief, next action, and listing context already in your hand. Update the relationship while the details are fresh—not when you get back to a laptop.

Buyer criteria at a glance Tasks and follow-up Listings with photos Voice-ready capture
Explore the mobile workflow
GridCRM mobile clients list with search, sorting, and client cards
Your book, immediately searchable Find any buyer, seller, or renter in seconds.
GridCRM mobile client detail showing rental criteria, must-haves, and the next task
The whole client brief in one view Criteria, contact actions, and the next commitment stay together.
GridCRM mobile listing inventory with property photos, prices, bedrooms, and availability
Inventory built for the phone Search, filter, and open listing details without pinching a spreadsheet.

A daily workflow agents can keep current.

The CRM is useful only when updating it is easier than avoiding it. GridCRM keeps the primary workflow in editable rows and reserves deeper screens for the details that need them.

  1. 01

    Capture the relationship

    Import an existing spreadsheet or add a new household, contact, or client without forcing every field up front.

  2. 02

    Record what changed

    Log a call, email, note, showing, or next step from the client or listing context while the details are still fresh.

  3. 03

    Work the right view

    Filter by stage, need-by date, last touch, assigned agent, or matching inventory instead of scanning the entire database.

  4. 04

    Keep both sides connected

    Update a client requirement or listing detail and review the matches from either direction.

Real estate CRM questions

Is GridCRM a lead-generation platform?

No. GridCRM is the operating system for the relationships and listings you already generate through referrals, portals, open houses, advertising, and your own network.

Can I bring my current spreadsheet?

Yes. Import CSV, Excel, or TSV data, review how sheets and fields map, and keep the source file available while you verify the result.

Does it replace my MLS?

No. Your MLS remains the source for market inventory and syndication. GridCRM manages your client book, your working listing records, showings, follow-up, and internal matching.

Can a small team use it together?

Yes. Manager and agent roles support assignment and shared operating views while keeping accountability visible.

Can I export my data?

Yes. GridCRM includes CSV export so your relationship and listing data is not trapped in the product.

Pricing

Founding pricing, locked for life.

Real estate is new on GridCRM. Sign up during early access and the founding rate stays yours — no rate jump on year two.

Founding member

GridCRM for Real Estate

Locked at this rate for as long as you're a customer.

$9 / user / month
  • Households + listings on one grid
  • Matching engine on both sides
  • Smart showing + conversation logger
  • Closed-deal address autocomplete
  • CSV import + export, one click
  • Manager + agent roles
  • Priority support
Start your 14-day trial →

No credit card. Cancel anytime. Export your data whenever you want.

After founding

Standard pricing once early access closes.

$30 / user / month

The same product, the same features. Founding members keep their original rate even after the standard price kicks in.

Every client and listing.
Matched in one grid.

Bring your book. Bring your inventory. The matching engine does the cross-referencing you've been doing in your head.

14-day trial. No credit card. Cancel anytime.

Not working in real estate? Choose General CRM